Bacus Eventos Barcelona

 Client: American Express for Seat Mii

 Event Type: Street Activities

 No. Guests: 30 pers

 Date: 26^th November 2011

 Location: Barcelona









Objetive

Launching the new Seat Mii to the press.    

To create an area of activities relating to the urban concept of the vehicle, acclaiming its image and brand values.

Obtaining full participation of the guests when carrying out the following urban activities:

The new Seat Mii graffity. Sliding on a skateboard even with a ramp.

Satisfaction from the client, by having successfully conveyed the brand values through empirical acts.