Bacus Eventos Barcelona

Under the Claim " Motive Munich conquers the Sky " a BMW S3 overflew the beaches of Barcelona hung of a Helicopter, and come to the Hotel for it later presentation in the night. Parallel and down the official Claim of the Brand " Alma de Ganado " created an exclusive video for the event and presentation of three ranges of the product. The video was created fusing images of the advertising campaign of BMW, of the morning flight of the car and images of impact, all this without showing the complete vehicle never, that appeared finally uncovering three BMW's ranges S3 exposed in the room of the Hotel W.

Challenges

Flight and recording of the vehicle, for what there had to be contracted two helicopters and an team of video and photography of extreme sports, special insurances and permissions to different institutions for the development of the same one. The success of the convocatoria was such that five hours before the event had to contract attached rooms and duplicate the cátering since it passed from 250 guests to 550. The collaboration of the Hotel W was determinant to incorporate all the last-minute confirmations.

Result

The impact of the event in the reputation of the client was such that one year later the video of the event continues being of most seen in the network and the own brand worldwide considers the presentation to be the best of the brand this year.

The BMW S3 Presentation won the  2013 Eventoplus Price to the best presentation of product in 2012.