BMW S1 PRESENTATION - Motor Munich

 

 

 

 
Fact sheet 



Client: Motor Munich BMW

Event type : Product presentation

No. Guests: 200 pax

Date : September 2011

Localition: Hotel Miramar Barcelona *****GL 
Objective

Press presentation and VIP customers of the new BMW S1 ranges. 




Creative concept

Creating two access circuits Event area (gardens and greenhouse) representative of the two vehicle models: URBAN and SPORT.The first one crossing the Spa and the zones more IN of the hotel and the second one across the gardens and exterior ways of land. The tours were representing the character of each one of the models and it was promoted by means of projections and the decoration by their respective colors (red and blue).


Challenge 

Show the new models in such a way that the character of both ranges was remaining clear, emphasizing in addition their juvenile and technological aspect. Retransmission in streaming of Alejandro Sanz's concert that sponsored BMW simultaneously in Madrid. 



Result

The event had a great assistence success and press release. The laser show had a great impact when showing the BMW S1 ranges.